MTV Rough Mix

A next-generation user experience, Rough Mix allowed viewers to watch a concert from multiple, switchable camera angles — in real-time, on the web. Users could edit their own multi-angle show and share it with friends. On-demand subtitling and bonus videos were also available to view within a fun interface designed to replicate a “live” mixing experience.

The project was completed, multiple artists had been filmed and signed, and the application had successfully undergone load-testing when a corporate merger delayed Rough Mix’s launch indefinitely.

Role: Lead visual design of the player from conception to delivery; worked closely with Flex developer on implementation; lead online production.

Client: MTV

Date: 2008