MTV Video Valve

MTV built an online platform for delivering personalized music video playlists based on a user’s tastes. Video Valve was designed to tap into MTV’s massive back catalog of videos, delivering them in a fun way while also maintaining a separate look and feel from MTV’s other online presences.

Role: Created a visual design in MTV’s desired “lo-fi” style suggestive of a start-up. Lead design on the project from inception to completion; after a successful launch, adapted designs for a Video Valve Facebook application.

Client: MTV

Date: 2007